3/17/2013

越數位,越類比—尋求類比經驗的數位年代。

2012年除夕夜,日本女子團體AKB48再度登上紅白,以龐大的171人隊伍挑戰史上最速的四秒換裝以及「日本加油」的人肉字幕,瞬間令人驚呼連連。或許你會想起北韓更加浩大的人肉排字陣容,又或者大陸央視春晚極度炫技的視覺特效,但AKB48其特別之處便是在於數位科技的年代裡一步步尋找令人感動的力量,特別是每個成員都有其各自的個性、造型,風格一貫卻非拷貝貼上的便宜複製,表演間更可能有無法預期的NG差池,也才讓人能在電視機前目不轉睛的觀看變化瞬間。 

而兩年前,2010年AKB48得到Good Design的原因,除了反映了日本當代的流行文化、超過千萬張的唱片銷量與在不景氣裡席捲全球的龐大影響力外,她們出身的秋葉原劇場、正是強調與粉絲面對面的表演接觸,這彷若我們常說的「既國際、又在地」,更重要的在於提供了一種與粉絲互動的類比經驗,在數位年代裡更顯珍貴。  ##CONTINUE##
回到你現今所在的Stuff雜誌字裡行間,可能是窩在沙發上紙本翻閱,或正透過電腦螢幕進行線上閱讀,因網路科技的進步,而在生活與工作的行為裡多了不同的選項,它們正改變我們生活的,不只是變得更快也可能變得更慢。

美麗的旅館,款待住客的就不只視覺而已。特別是旅館每晚只接待四組賓客,既能周到也保有私密,空間使用上充分展現餘裕,更是無倫如何都很難喧嘩起來的私密度假基地。也由於旅館坐落在靜謐的住宅區裡,到了夜裡,唯一能聽到的只是海浪陣陣襲來的海潮聲,當緊密窗戶,寧靜之外,又是另個驚喜。

去年年假我和大家分享了《斷捨離》一書的思考,它不是本單純地空間收納整理術,更是觀念與意識的整理寶典,其價值可貴處就在於新舊遞嬗的年代裡,提供「捨棄不意味浪費,收納保存非即節儉明智,物品擁有不代表精神富足,在物品的斷捨之後,從空間的變化進而改變觀念與生活方式」。而在我今年的閱讀裡,該選擇線上或實體閱讀便有了更謹慎的思考,何者得以與全球無時差接受新知,更能原色呈現攝影師按下快門的剎那感動,或能減少往後收納儲存的困擾,俾能讓資料搜尋更加便捷快速等都是考量要素。因而斷捨出的時間與空間,讓人有餘力(裕)去收藏更有精神啟發、類比於五感體驗的閱讀經驗。
不僅是實體或線上閱讀的切換而已,前Wallpaper創辦者Tyler Brule創立掌握全球事務、經濟、文化與設計等議題的MONOCLE雜誌,其轉譯更是其中的精彩一例。雜誌提供了多元的閱讀平台,不只是雜誌、報刊或是網站與廣播,他們甚至在東京開設全球第一間的MONOCLE CAFÉ,彷彿意味著即使你可以從多種方式閱讀雜誌,這間café更提供你一個可以實體閱讀這本雜誌最佳的空間提案;而那些在雜誌上、網站上看到的合作商品,在這裡的實體商店更可以零距離的接觸,感受購物體驗的美好。

購物這個例子,線上或是實體?在虛實間的選擇,許多趣味在其中觸發。

2012年在表参道上的新開幕的商場「Tokyu Plaza Omohara」(東急廣場表参道原宿),其可貴之處在於提供了一種獨一無二的購物經驗。他們打造了頂樓森林,將那些數米高的樹木豎立於雲間,營造出類似於在空中森林間,人群圍坐在戶外的高腳藤椅上啜飲一杯咖啡,或在日光灑下來的地方,享用全世界最好吃的澳洲早餐體驗;視線可及有櫸木叢林、有鳥巢鳥語,還有觀看天空、城市的角度,構築出人與環境空間的新關係,是在網路商城內無法放進購物車裡的、類比於漫步林間的悠閒生活氛圍Fu,更成為人們來到這裡最無法取代的理由。


該怎麼讓我們有更多時間精力與空間去享受生活?將美好的事物留給我們身上的雞母皮去產生感動的疙瘩?數位科技的年代,尋求滿足自己的類比經驗,游刃有餘的虛實轉換,正發生練習中。

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