10/15/2012

杯麵博物館,創意先行

經常被詢問到如果帶小朋友到東京旅遊的話,有沒有特別推薦的景點?
通常我不會立馬推薦迪士尼樂園,儘管它很值得一遊,且眾所皆知;若稍微降低一些商業氣息,當然可以考慮三鷹之森的吉卜力美術館,因為宮崎駿動畫的關係,總讓人倍感親切。我有個朋友TSAO,經常帶著他的小朋友在東京四處旅遊,用旅行體驗的方式累積經驗、啟發創意,而東京對於大人、小孩來說,都像極是精彩的遊園地,美麗的城市、自然的美景,還有密度極高的美術館,都是啟發創意靈感的優質環境,更不分年齡大小。
##CONTINUE## 儘管東京的博物館、美術館為數眾多,但是對於啟發兒童創意為標的的教育空間仍屈指可數,並無想像地多。幾日前我造訪了橫濱港區未來的杯麵博物館(原名安藤百福發明紀念館,又稱開杯樂紀念館),其中一個著眼點在於整體的策劃係由日本知名的藝術總監佐藤可士和所操刀,過去佐藤的設計遍及最廣、也為人親近的就是成衣品牌UNIQLO,或是UT的空間與購物體驗的設計相當成功。然而原本現代設計與博物館設計之間總有些說不出的藩籬,因此很想一探現代設計師如何演繹一間超過半世紀、尤其對于全球飲食習慣擁有莫大影響的日清杯麵公司,關於在橫濱這間紀念館樣貌的形塑。
顯然地,這間博物館的企畫思維是很不同的。首先定位為體驗式」的看展方式,就像去看花博夢想館那樣一關接著一關進行,人與展覽有著良好的互動性,也終於場內並沒有太多以紀念博物館為刻板印象的歌頌式場景,取而代之的是節奏明快、用色簡單大膽、寬敞明亮的空間設計(儘管有時不小心候會以為是在U牌的商店內游移),最主要的是這間博物館有一個主人翁是1958年發明雞湯泡麵的安藤百福先生,博物館的主題則是安藤先生關於發明泡麵與一直以來經營企業的「創造性思維」(creative thinking),整個講的是一個創造與啓發的故事。透過不得不看的影片(沒看完不能出去)、研究泡麵的小屋場景、以及很特別的六個關鍵詞,從發現、觀察、培育、啟發、不受限與不放棄的態度延伸出六個「創造思考廳」,讓不只小孩甚至大人,都能透過體驗之後,開始思考表象之下的故事。像是看到一個關於影子的展間,因為燈光與模型的交互移動,看到投影牆上的森林影子不斷地產生非常戲劇性的差異,又或是看到雨傘、看到DYSON吸塵器,告訴我們這些生活用品的發明與自然定律間的關聯性,讓生活與創意設計都有緊密的關係。而佐藤用以簡單、明確也不說過多故事的手法,反而讓人印象深刻、思慮清明的欣然接收。 
整館爆滿的人潮出現在杯麵工廠」裡製作杯麵的體驗,受歡迎的程度約莫平日中午就會被全部預約完畢。讓小朋友(和大人)們都可以在這體驗到自己設計杯麵包裝、選擇湯料和菜料,蓋上杯蓋再用充氣包裝,就能將杯麵「背」著回家去。到家後,再感受沖泡自己製作的杯麵滋味,是別有一番風味的記憶體驗。 
創意的生成有時候是經驗的累積,也有時候只是尋找創意開關打開的契機,我想佐藤嘗試將其「體驗式的設計」運用在不同的領域與產業之中,在杯麵博物館裡以此注入了新鮮的氛圍,試圖用簡單易懂的方式,帶點時尚設計感,試圖打開觀者的創意開關。或許創意的生成不像泡麵般只消三分鐘,但創意的影響卻可能像是杯麵一樣環繞全球還登上太空。 

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